In an effort to better explain its privacy policies, Whatsapp has launched a brand-new advertising campaign to raise awareness among its users.
India is a major market for WhatsApp, with a population of over 400 million people.
In the past, WhatsApp has run radio and print advertising in various states of India. –
A new ‘Message Privately’ campaign by Whatsapp has been launched.
With the help of BBDO India, WhatsApp created two commercials showcasing the app’s ability to imitate the safety of face-to-face communication using text messages, video calls, and even voice messages (all of which are end-to-end encrypted).
As a result, the messaging app has given its users ample opportunity to review and accept the new policy modifications.
In the past, WhatsApp users were startled at how companies coerced them to accept new changes.
For the first time ever, WhatsApp is allowing its users to read and then approve its latest updates.
Will Cathcart, Whats App’s Ceo, Said:
Encryption from end to end is the best way to safeguard the private information we exchange on a daily basis.
Because we believe in the importance of protecting our users’ privacy, we want everyone to know how far WhatsApp goes to keep their communications safe.
Message Privately is a campaign that highlights our dedication to our users’ privacy and the work we’re doing to create new safeguards for their messages.”
Whatsapp Has Released a List of The Most Important Updates:
More details on the company’s service and the way in which it handles user data.
Using Facebook-hosted services to store and manage WhatsApp communications is a good option for businesses.
Facebook and WhatsApp have formed a strategic partnership to provide cross-product connectivity.
For the India edition of the ‘Message Privately’ campaign, two TV commercials have been released: ‘Golden Jubilee’ and ‘Dream Job.’
The Golden Jubilee
On the occasion of their 50th wedding anniversary, you witness an older couple exchanging confidential texts.
In order to keep their feelings confidential, the pair communicates over WhatsApp.
When a young woman’s Cricket coach tells her something amazing, she sends a WhatsApp message to her mother, who is busy catering to some guests.
After that, we see a mother and daughter having a celebration without the visitors knowing what’s going on.
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