Websites have been collecting user information for years, either to share with other sites or to utilise in their own targeted advertising.
Facebook and Google are two of the best-known examples.
Using your personal information to show you an ad or provide search results related to the shoes you were looking for looked like a harmless way to help everyone out.
There followed a slew of data scandals.
Online customers have felt the pain of exposed data from the Microsoft Hotmail disaster through Cambridge Analytica to the Zoom controversy of 2020.
Users are now more aware of how their data is being used on the web as a result of these controversies, and many are questioning what they can do to improve their online privacy.
Here comes DuckDuckGo.
What Is DuckDuckGo?
DuckDuckGo was founded in 2008 by Gabriel Weinberg. This search engine prioritises its users’ right to privacy on the internet.
Some of the things you can search with:
In-country enterprises provide an answer.
In reference to goods and retail.
Words and phrases can be found on Wikipedia.
Time and status of the flight.
The final tally in a sporting event.
Citations for questions and answers.
The so-called “extra features” of DuckDuckGo are as follows:
Keyboard shortcuts that initiate new search engine queries at specified destinations.
Language and area localization.
Themes can be changed, and a dark mode is available.
DuckDuckGo is available as an app or browser extension for many different platforms.
That being said, you may still use Chrome, Safari, or your preferred browser of choice without worrying about being followed.
DuckDuckGo User Statistics
When it comes to using on mobile devices in the United States, DuckDuckGo is second only to Google.
DuckDuckGo users made over 8 billion search queries in Q1 of 2022.
DuckDuckGo holds 0.68% of the search engine market share worldwide.
DuckDuckGo, on the other hand, has a market share of 2.51% in the United States.
Over six million people are using the DuckDuckGo Chrome plugin.
DuckDuckGo’s advertising rates are ten times lower than Google’s.
The search engine DuckDuckGo has received $13 million in funding.
There are 172 individuals working for DuckDuckGo.
What Makes DuckDuckGo So Special Compared to Competitors?
Websites keep track of your IP address through network routers so they know where to transmit the data you want.
The IP address and information you provide are typically saved by the website you visit.
The user’s IP address will be concealed when utilizing DuckDuckGo, though.
When you click on a search result, the browser will not send your query parameters along with the information request.
Sites can tell you’ve visited, but they can’t tell where or what keywords brought you there.
Additionally, Google, Yahoo, and Bing track your search history and personal data to create a tailored search experience (even in incognito mode).
With the support of this method, search engines are able to provide relevant advertisements and customized outcomes for users.
DuckDuckGo’s philosophy is the polar opposite of that of other search engines.
DuckDuckGo claims to not track your browsing history in order to help you avoid being trapped in a “filter bubble.”
DuckDuckGo does not alter its search results depending on the individual user’s preferences, past searches, or geographic location.
No Stored Search History
Consider all the different kinds of questions you might ask a search engine: ones related to your health, your finances, your current location, etc.
There are times when people conduct searches that are really intimate.
This information is sold to marketers by other major search engines so that they can provide you with targeted advertisements.
DuckDuckGo guarantees that it will never keep a record of your search queries.
DuckDuckGo promises fresh search results every time you use their browser.
Therefore, how do they generate revenue?
Of course, we’ll keep showing you advertisements.
DuckDuckGo is also a search engine, but it focuses less on your own preferences and more on the phrases you enter.
It will display pen-related advertisements in response to a pen-related query.
But if you type in “stationery,” you’ll see adverts for just that.
No Third-Party Trackers
You may not have known this, but Google monitors traffic to 86% of the top 50,000 websites on the planet.
This is due to the widespread implementation of Google Analytics for the purpose of audience measurement. In addition, Google operates the three largest ad networks (Adsense, Admob, and DoubleClick) that are not related to search and are used by the vast majority of websites.
Thus, evading Google’s grasp is problematic. It’s not just Google and Microsoft Bing that keeps tabs on your online activities to create a profile of you.
Facebook is only one of many internet giants that secretly monitors its users.
But only 36% of the most popular websites are included in their coverage.
The browser and mobile app for DuckDuckGo claim to prevent tracking by rival search engines, Facebook, and others.
If you’re concerned about your online privacy when using non-Google search results, DuckDuckGo may be the way to go.
Do you know what a filter bubble is?
When people only see content that confirms what they already think, a phenomenon known as the filter bubble emerges.
You might expect this to happen regularly, with the popularity of tailored search results on Google, Bing, and Yahoo.
And what does that imply for those who are looking?
Major search engines keep track of your preferences and remove results they think you won’t care about based on your political and ideological leanings.
As a result, you’re more likely to receive information with which you agree.
But DuckDuckGo thinks search results should be neutral.
This means that regardless of a user’s political leanings, ethnic background, or any other personal characteristics, they will always receive the same results while using their search engine.
What Type of Web Crawler Does DuckDuckGo Use?
DuckDuckGo pulls information from more than 400 different places to generate results, including:
Apple’s mapping service.
Their equivalent of a snippet is created using the web crawler DuckDuckBot and other crowd-sourced sites like Wikipedia.
However, they emphasize that they do not rely on Google for any of their information.
For individuals who value their online anonymity, this is good news.
DuckDuckGo’s Benefits and Drawbacks
While Google is still the most used search engine, DuckDuckGo is gaining ground.
Since they don’t keep tabs on their users, a precise count is impossible to determine.
But as of November 2020, 80 million individuals were using DuckDuckGo as their search engine.
It’s understandable that people who value anonymity would be drawn to DuckDuckGo, but like any service, it’s not without its flaws.
Complete anonymity when you search.
Shortcuts that bang you straight to your desired webpage.
Straightforward user interface.
There will be no specific advertisements.
Objective search engine results.
Search results on a single page.
There will be no search-based social engineering.
The Drawbacks of Using DuckDuckGo:
Compared to Google, Yahoo, and Bing, it does not offer nearly as many convenient features.
There isn’t as much sophistication in the search algorithm.
The search returned few results.
Virus and malware protection is nonexistent.
Ranking variables that lack strength.
The outcomes of mapping and imaging are subpar.
DuckDuckGo is a good option if you care about your privacy when searching the internet and don’t mind waiting a little longer for search results.
There is a price to pay for the extra features offered by Bing and the other big search engines.
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