Have you ever heard the phrase “any press is good press”? Gaining visibility is crucial if you’re operating a cannabis business.
However, if your advertising plan is solely dependent on WeedMaps, you may be passing up worthwhile chances to connect with your prospective clientele.
What is Weedmaps?
The popularity of Weed map stems from its “Yelp”-like functionality, which hosts a website where dispensaries can advertise themselves and get consumer reviews.
Weedmaps, which essentially serves as a marketplace for customers, is a terrific tool for cannabis-related businesses and a great method to gain visibility, but it’s not the only one available to cannabis brands trying to broaden their market.
Don’t Limit Your Advertising Approach
Assume for a moment that you are going to the grocery shop. You take your time through the well-known aisles, and as you approach the checkout, the end cap with the tabloids and candy bars draws your attention away.
The end cap was simply what you happened to find while looking for the grocery shop itself because you already knew you wanted to go there. Weedmaps is the end-cap in this scenario because it can only influence and connect with clients who are already aware of their interest in locating a dispensary or cannabis items.
Before they even enter the “grocery shop” doors, MediaJel is interested in reaching customers for your cannabis business. We use a toolkit of advertising techniques to assist you in reaching the loyal clients you’ve previously affected as well as new customers you may connect with for the first time. In contrast, Weedmaps attempts to target customers that already exist inside the cannabis space.
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Why Choose MediaJel?
Let’s face it, we are more connected than ever today. Even if you’re unaware, advertisements are constantly reaching and influencing you while you use Google, and mobile apps, watch that new TV show or listen to your favorite podcast.
At MediaJel, we assist you in utilizing these multi-media advertising options to help you boost your return on investment (ROI) through smart exposure at every stage of the client journey.
At the start of the marketing funnel, we enable your ad campaigns with the magic of programmatic advertising to connect you with cannabis consumers while they are close to your retail store or inside your delivery service region.
We can also assist you in re-targeting clients by enabling you to set up adverts that “follow” potential customers around as they browse the web regularly until they complete a purchase. Smart, yes?
But how does this actually appear? Say someone in your neighborhood has recently been to a dispensary within the last six months. We can construct an audience, form a geofence around competing dispensaries in your area, and then show these people ads to direct them to your store instead—helping you “swipe” clients away from your rivals.
Utilizing programmatic advertising gives you the ability to “target” customers based on actual data about their browsing and shopping patterns and timing, but we don’t stop there.
To reach customers who are ready to buy, our team will make use of Google’s immense strength. When people search on Google for terms like “cannabis store” or “buy pot online,” they are already prepared to make a purchase. In order to be found by customers who are ready to buy, it is crucial for you to invest in cannabis SEO to position yourself at the top of the search engine results page.
You can start a cannabis pay-per-click (PPC) campaign through Google Ads or Bing Ads to place yourself at the top of search results if you’d like to jump to the top of the list. For cannabis firms, MediaJel has the capacity to handle scalable PPC ads in a lawful manner.
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Programmatic advertising, SEO, and SEM should all be used in tandem as part of an integrated marketing plan to guarantee that clients are contacted at every stage of the customer journey.
Don’t rely on Weedmaps to bring in new clients for your cannabis business. Through search engines, publications in mainstream media, apps, television, and podcasts, the aforementioned marketing avenues will put you in contact with a sizable audience of potential cannabis customers.