In order to expand into the American market, Topco, the parent business of Toptoon and a distinctive webtoon platform based in Korea has launched a new U.S. organization.
In less than nine months after its inception, Toptoon Plus, a global website version of Toptoon that is active in the U.S., attracted 1.5 million subscribers. This meant that the website was adding more than 170,000 new subscribers on average each month.
After its official introduction, Toptoon Plus attracted 200,000 subscribers in just one month, and 1 million in just six. With over 1.5 million subscribers as of right now, it has demonstrated sustained, steady growth.
The content is receiving a lot of views. Toptoon argued that careful typesetting for content that demonstrated their appeal in the Korean market was what allowed them to achieve success on a global scale.
The continual addition of fresh material was another element mentioned. On Toptoon Plus, there is currently 280 webcomics total, and new material is constantly being produced. With recent innovations, such as the adaptation of webtoons utilizing the Novelpia IP, Toptoon Plus has attracted interest from all over the world.
With only three episodes between Toptoon Plus and the domestic website, some new content is drawing readers from abroad. Rapid typesetting work that took into account the culture of English-speaking nations, which goes beyond simple content translation, allowed for these timely revisions.
The American corporation Topco International was established on March 17. This is a plan to increase worldwide scalability and seriously enter the American market. Topco’s U.S. Corporation will be in charge of creating webtoon IP businesses and running “Toptoon Plus” in the American market.
“We established a U.S. corporation to secure a business foothold, both in the U.S. and other global markets, and seek strategic growth,” said Mr. Shin, the manager of Topco. “At a time when webtoon-based content is booming, and K-contents are gaining global momentum, we will develop into a global leader by expanding our webtoon IP business in earnest.”
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