Dash and T-Cellular have finally completed their merger into a single service after years of talks and legal fights. For Dash customers, there are immediate worries about what will happen now that their cellular service is technically T-Cellular.
For the time being, the answer isn’t much—at least in the short term. In the past, T-Cellular has stated that it will take roughly three years to fully integrate Dash into its operations and community structure.
In other words, business is going on as usual right now. Current T-Cellular customers will continue to utilize T-network, Cellular while Dash customers will continue to use a distinct Dash community, as well.
Dash customers will, however, continue to use a separate Dash network.
This means T-branding cellulars won’t be visible on Dash phones, and neither network will be able to take advantage of the enhanced security and speeds promised by the merger quite yet.
As a result, phones, tablets, and other devices will continue to be released separately for each network, at least for the time being, while there are plans for a unified ‘hardware‘ setup in the future.
In the meanwhile, Dash’s plans may also remain intact, but Dash members should expect to receive additional benefits, exactly like T-multitude Cellular’s extras.
However, as previously said, there is no clear timeline for when or how these changes will materialize. Dash customers will still be billed and paid the same as usual, although they may receive an invoice with updated branding at some point in the future.
Dish’s pending merger with Dash, which includes the pay-as-you-go customers of both Increase Cellular and Virgin Cellular, means that for the time being, these customers will remain with Dash. It’s impossible to say exactly when this shift will take place, but it will.
Despite the temporary nature of the current order, the new T-Cellular intends to keep its T-Cellular and Dash divisions intact, which makes sense given that the two customer bases will remain mainly distinct for the foreseeable future. I don’t know yet if that’s going to change in the future or not.
The most important caution in all of this is that the current arrangement is only temporary.
Even if T-Cellular and Dash’s integration will deepen in the next months and years, there’s still a lot we don’t know about what will happen at that moment or when these changes will actually take place.
Other, more fundamental aspects remain unanswered, such as what T-Cellular and Dash plan to do about the present and future cell tower integration and whether or not Dash will adopt T-privacy Cellular’s rules and terms of service.
Then there’s the inevitable question: what will happen in three years? T-Cellular has only stated that costs will remain the same for a minimum of 36 months, but it is not committing itself to similar charges after that period, which is the same time that it intends to finish completely absorbing Dash.
However, the merger’s influence on Dash and T-Cellular customers are now limited to a company level, with a higher impact on executive positions and the stock price than on a personal level.
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