Similarweb is one of the most popular traffic analytics services online. It allows you to see how your website is performing against others and what strategies are working best for you.
In this article, we will take a look at smi2.ru and see how Similarweb calculates its traffic metrics. We will also explore how smi2.ru compares to other popular traffic analytics services and how you can use these insights to improve your site’s performance.
What is smi2.ru?
SMI2.ru is a Russian-language website that provides traffic analytics and market share information for websites. The site provides data on traffic sources, monthly/yearly/evergreen traffic, international traffic, bounce rates, and more. The site also offers tools for calculating market share and competitor analysis.
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Traffic Analysis of smi2.ru
The website smi.ru was created in March of 2014 and currently has a global Alexa Traffic Rank of 2,814,647. smi.ru is ranked 4th in Russia and 111th in the world. The site is hosted by GoDaddy and has an estimated monthly revenue of $5,000.
Since smi.ru’s creation, the site has seen steady growth with a 1,204% increase in pageviews from January to December of 2016 alone. While much of this traffic can be attributed to natural search engine optimization (SEO) efforts, there are also indications that paid advertising may also be playing a role. In October of 2016, for example, smi.ru placed first for “Мобильные телефоны” (Mobile Phones) on Google Adwords Russia (see below).
Additionally, Similarweb estimates that smi.ru has a market share of 8% for “российские сайты” (Russian Web Sites) on the web-ranking platform and notes that this is likely only the beginning as the site’s focus narrows to mobile devices.
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Market Share of smi2.ru
Smi.ru is a Russian website that ranked number one in the world for most visited website in 2016 according to SimilarWeb. The website has a market share of over 50% on the Russian internet and over 83% of all visits to Russian websites occur through Smi.ru, making it one of the most popular websites in Russia.
The site offers news and information about technology, business, entertainment, lifestyle, and more. It has sections on gaming, cars, fashion, food and drink, technology, and more. The website has a blog section with daily posts covering a range of topics including tech news and reviews, lifestyle tips, product announcements and more.
SimilarWeb estimates that Smi.ru earned $5 million USD in 2016 from advertising revenue alone. The website also offers paid subscription services which allow users to access exclusive content not available to the general public.
Comparison of smi2.ru with Other Sites
In this blog post, we will compare smi2.ru with other major Russian web portals and analyze their traffic analytics and market share. First, let’s take a look at the most popular Russian web portal – ruter.ru. According to SimilarWeb, ruter.ru is the 5th most popular website in Russia with a monthly audience of over 23 million visitors.
SMI2.ru ranks 4th on the list with a monthly audience of over 21 million visitors. However, there are some significant differences between these two sites: while ruter.ru is primarily a tourism portal, SMI2 focuses on business content and services. Additionally, while ruter.ru is powered by Yandex (a leading search engine company in Russia), SMI2 uses Google Analytics as its main traffic tracking platform.
Looking at the Alexa global ranking (based on traffic volume), it is clear that SMI2 dominates its competitors in terms of site popularity:
Ruter: #5; SMI2: #4
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Conclusion
In this article, we will be taking a look at smi2.ru’s traffic analytics and market share –Similarweb stats show that the website is gaining in popularity as of late. By understanding how smi2.ru is performing and what factors are contributing to its success, we can potentially make tweaks to our marketing strategy that will ensure continued growth.
