Salman Khan and Zee Entertainment have promised to contribute a share of the profits from Salman’s upcoming film, Radhe:
Your Most Wanted Bhai, to help those affected by the current coronavirus pandemic in India.
Salman Will Give All of Radhe Profits
GiveIndia has teamed with the actor’s production firm, Salman Khan Films, and the entertainment company, Zee. The money will be used to buy things like oxygen tanks, oxygen concentrators, and ventilators.
We are happy to be a part of this great campaign, to contribute our bit towards the Nation’s fight against Covid-19,” a Salman Khan Films spokesman said in a statement.
Since this extraordinary disaster hit our country and the world a year ago, we have been consistent in our efforts to combat Covid-19.
Most significantly, we’ve realized that postponing the release of a completed picture may not help us at all, but diverting its profits to the battle against the pandemic is a more sensible and pragmatic method.
With Radhe airing on Zee5 and ZeePlex, we’ll be better equipped to help during these trying times.
A representative for Zee explained the move, saying, “As a responsible company, Zee is committed to doing all the essential steps to intensify the fight against Covid-19.
The Nation is going through an exceptionally hard scenario.” Zee is committed to making a difference in India and the world through our work in media, but we also believe in giving back to the community through meaningful and targeted initiatives outside of the business.
We pray that the success of Radhe will increase donations for those who need it most as the pandemic continues to spread.
Radhe in Person
Radhe: Your Most Wanted Bhai, directed by Prabhudeva, is a Hindi version of the South Korean action film The Outlaws. The film also features Disha Patani, Jackie Shroff, and Randeep Hooda in addition to Salman Khan.
The Radhe release date across all platforms is set for Eid, which this year falls on May 13. The plan is to show the film on Zee5 and Zee’s pay-per-view service, ZeePlex, in addition to releasing it in 40 countries across the world.
Creators have also decided to broadcast Radhe via direct-to-home (DTH) platforms like Dish, D2H, Tata Sky, and Airtel Digital TV.
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