PUBG Mobile has been downloaded more than a billion times throughout the world.
Before the prohibition, India played a significant part in this accomplishment.
In India, PUBG Mobile had been one of the most popular games before it was banned.
PUBG Mobile’s journey has been a bumpy one. Now in its third year, the battle royale game has exceeded 1 billion downloads globally.
This is a huge accomplishment for a mobile game that has been through some of the most difficult times in the industry.
India, one of PUBG Mobile’s most important markets, banned the game last year.
Because of the pandemic that kept everyone cooped up in their homes, the ban had a negative impact on the popularity of PUBG Mobile, which was already on the rise.
Last year was a trying one for PUBG Mobile. An important money source was snatched away. That includes Tencent-published PUBG Mobile in India, which the Indian government maintains is a threat to the country’s sovereignty and security because it is a Chinese app.
It’s ironic because Krafton, which owns a majority stake in PUBG, broke its relationship with China’s Tencent in order to focus on the Indian market following all of the commotions about the ban.
Shortly after announcing that PUBG Mobile will return to India in a new, filtered form, it created a new corporation in the country. Even yet, the government’s inability to break the standoff left Krafton in a precarious position.
Prior to the PUBG Mobile fiasco, India was a major contributor to the game’s growth and development into the worldwide phenomenon it is today.
At the time of the suspension last year, India accounted for 180 million of Sensor Tower’s 752 million global downloads.
It wasn’t just PUBG Mobile that made the most money last year, but the esports and professional gaming industries were also benefiting from the tournaments and events that were sponsored.
As a whole, PUBG Mobile made $2.6 billion dollars worldwide in revenue in 2020, making it its most profitable year to date. This was made possible in large part by the game’s large install base in India.
Mobile gaming saw a record-breaking increase in shipments in India as smartphones, especially those priced as cheap as Rs 5,000, became more widely available.
Tencent Games takes advantage of the current circumstances by releasing PUBG Mobile Lite for phones with low-end capabilities in order to allow as many people as possible to participate in what was intended to become a worldwide mobile gaming craze.
According to IDC, 84% of all phone shipments in India were low-end phones, which contributed to PUBG Mobile’s rapid rise in popularity in the country.
In India, PUBG Mobile had 50 million users as of April 2019, but the ban reduced that number by more than half, putting a snag in the company’s expansion plans for the country.
Some of the biggest Indian YouTube gamers were set to attend some of the high-profile events Tencent Games had planned for India.
Indian players, who were becoming more and more familiar with the game as a result of a confluence of factors, would have seen a surge in popularity as a result of that.
PUBG Mobile’s success can be attributed to India’s contribution to making it a mobile game with over a billion downloads. PUBG Mobile will remain a part of India’s gaming environment even if the details surrounding its return to the country aren’t as clear as we’d like them to be.
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