Netflix has established a global advertising technology and sales partnership with Microsoft.
It was reported earlier this year that in addition to existing subscription tiers, the streaming platform would be launching a new ad-supported cheaper plan.
Streaming service Netflix has announced a new cheaper ad-supported subscription plan in an effort to attract more customers, according to CEO Reed Hastings.
Netflix’s membership base had dropped for the first time in a decade, prompting the company to take action. Microsoft will be in charge of the design and administration of Netflix ad placements.
For the first time, Netflix is allowing advertisers who want to promote their products on the streaming platform to do so.
Exactly What Will Happen to Present Netflix Subscriptions?
Netflix now offers four subscription options in India: Mobile, Basic, Standard, and Premium.
The Mobile plan costs Rs 149 a month, while the Basic plan costs Rs 199. For Rs 499 a month, you can have the Basic plan;
for Rs 649 a month, you can get the most expensive Premium plan.
The plans differ according to the number of devices supported, the video quality, and the screen resolution.
There will be advertising between web series and movies on the fifth plan, which will be the most affordable.
Netflix, according to an email issued to its staff, will be implementing advertising on its platform sooner than projected.
The ad-supported plans might be in place by the end of 2022, according to the company.
In the United States, the ad-supported plan is projected to cost $10.
If you’re in India and you’re looking for the most costly streaming service in the country, you’ll want to check out Netflix.
As a result, Netflix needs to come up with a cost-effective approach to avoid losing even more customers.
More than 2 million users are likely to depart the site by next quarter, according to a firm CEO’s latest earnings report, which was released this week.
When Netflix COO Gregs Peter introduced Microsoft as a technology and sales partner, he remarked, “Microsoft has the demonstrated capacity to handle all our advertising needs as we together construct a new ad-supported product.
It was also vital to us that Microsoft provided us with the ability to innovate over time in both technology and sales, along with solid privacy safeguards for our members.”
What It Means for You Now that Netflix Is Moving to An Ad-Supported Model
As part of the new Microsoft-Netflix relationship, Netflix will launch an all-new ad-supported subscription option for consumers who are willing to view some advertisements in order to save money on their subscriptions.
To appeal to Indian mobile users, Netflix offers four subscription tiers, the lowest of which starts at Rs 149 a month.
There is a basic package that costs Rs 199 and does not include HD or Ultra HD programming.
Finally, the most expensive plans start at Rs 499 for two displays and go up to Rs 649 for up to four screens.
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