To make up for the lost opportunity of attending live events due to the pandemic, LinkedIn has seen an increase in the number of live events it hosts on its platform, with the number of Live Events created in the app jumping by 150% year over year.
Because LinkedIn is a professional social network, and business leaders are increasingly eager to create professional connections there, this makes sense.
LinkedIn is now enhancing its live events tools in order to make the most of their potential, and this will allow users to connect and interact with one another more easily inside the LinkedIn community.
As a first step, LinkedIn is testing a Clubhouse-like audio events platform that lets users interact by raising their virtual hand and joining the conversation, or by liking or commenting on the conversation.
Clubhouse and Twitter Spaces-style panels will separate those ‘on stage’ and speaking from others tuning in below, as shown above.
During the height of the Clubhouse hype cycle, in March of last year, LinkedIn began developing its own live audio tools.
While the platform has taken some time to develop its own option, it could still serve a valuable purpose within the LinkedIn environment by providing more capacity for professional connection within industry-aligned meetings and discussions.
According to LinkedIn, the platform can effectively promote the most relevant audio sessions to each user:
To help you learn, network, and succeed, we’re spending more on surfacing the most relevant events for you. When you follow a creator or a page, or a topic that interests you, we’ll bring to the attention events that can help you advance your career.”
The primary problem for social audio technologies is discovery, and LinkedIn’s professional focus could be well-positioned to showcase more relevant sessions for each user, helping to ensure spam and off-topic discussions are somewhat limited.
Audio rooms are also being used as a prototype for LinkedIn’s video events and other live meeting features:
Additionally, single-user live streams are an option.
As a result, the platform will be able to conduct more virtual debates and bring together industry experts in new formats,
both of which might be extremely beneficial in the context of LinkedIn and assist to boost usage of the site for live events as well.
All of us, of course, hope to see each other in person sooner rather than later. Case counts for COVID’s Omicron variant have recently increased, thus it appears that we will be dealing with it for some time yet.
Even if live events aren’t possible, LinkedIn’s new connection possibilities will still serve a valuable purpose, especially as more firms shift to hybrid working procedures, where employees spend more time working from home or in other locations rather than being tied to a physical office space.
The ability to get company leaders together for events like these may be compromised as employees relocate away from big cities, but virtual meet-up solutions like this one could ensure that such meetings can still take place, regardless of where each participant is based.
As LinkedIn states, “a few thousand artists who will conduct events across different topics and themes” will try out its new event possibilities.
Audio Events will be available to more producers in the coming months and Video Events will begin rolling out later in the spring, according to the company.
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