Piper Sandler, an investment firm, recently released the results of its semiannual study of American adolescents, and the results show that Apple products and services continue to be the most preferred choice.
The majority of kids questioned (87%) already own an iPhone, and an additional 88% have their sights set on getting an iPhone as their next mobile device.
The number of teenagers who own iPhones has more than doubled over the past decade. In 2012, for instance, forty percent of American adolescents had their own iPhones.
Piper Sandler thinks that the fact that teenagers are heavy iPhone users is a good sign for Apple’s service goods and future product cycle updates.
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With the premium smartphone industry now well established, we see the increased penetration and intention as significant. These tendencies are also promising since Apple’s continued release of new iPhones promises a considerable renewal to the product cycle.
As the number of people using Apple products increases, we anticipate that these favorable trends will serve as a driver for the expansion of Apple’s services offering.
Although just 31% of adolescents now own an Apple Watch, it is by far the most popular smartwatch among this demographic. While 36.8 percent of adolescents possess an Apple Watch, only 5.8 percent own any other brand of the smartwatch.
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More than a decade has passed since Piper Sandler first started hosting these adolescent polls. The most current report is based on a poll of 14,500 teenagers (mean age 15.8) from 47 states.
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