Amid growing criticism from users, notably the Kardashian family, Instagram announced on Thursday that it will roll back some of the modifications it has made recently to its features.
An increasing number of Instagram users have expressed dissatisfaction in recent days, claiming the service is mimicking rival TikTok too closely.
Some Instagram users are upset that the app now prioritizes recommended material from accounts they don’t follow over posts from people they do follow.
Similar to how content appears on TikTok, Instagram has been experimenting with full-screen post formats.
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A representative for Meta, Instagram’s parent company, said in a statement released on Thursday that the company has decided to temporarily reduce the number of recommendations you see in your feed in order to improve the quality of your experience and has paused the full-screen test on Instagram while it explores other options.
We understand that making app updates can take some getting used to, and although we do think Instagram should change up with the times, we also want to take our time to make sure we do it right.
The Kardashians are Instagram’s problem.
In an interview published Thursday morning, Instagram CEO Adam Mosseri first revealed the pause.
Mosseri told the media source, “I’m delighted we took a risk; if we’re not failing occasionally, we’re not thinking large enough or boldly.”
“But it’s clear that we need to pause for a while and rethink our approach. When we’ve had a lot of experience and learned a lot, we revisit the problem with a new twist. We’re going to figure it out.”
On September 13, 2021, in New York City, Adam Mosseri, Head of Instagram, gave a talk at the press preview of The Costume Institute’s “In America: A Lexicon of Fashion” exhibition at the Metropolitan Museum of Art.
Two of Instagram’s most popular users, Kim Kardashian and Kylie Jenner, have spoken out against the app’s apparent trend toward becoming more like the video-sharing app TikTok.
Every one of them reposted the same viral message that urged users to “Make Instagram Instagram again.” Notably, Jenner has a history of exerting considerable sway in the social media industry; in 2018, the stock price of Snapchat fell after she criticized the company’s redesign.
Instagram, like many other social networks, has been trying to imitate TikTok’s success by including some of the latter’s features.
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However, for Instagram, this meant moving away from its original photo-centric focus and toward a more video-centric one. For 2020, Instagram introduced a new tool called Reels, which allowed users to create and share short videos, much like the popular app TikTok.
In a video posted to Instagram on Tuesday, Mosseri justified the many changes made to the platform, saying, “We’re going to continue to promote photos, they’re part of our heritage.”
However, I feel it’s important to be forthright and say that I anticipate Instagram transitioning increasingly toward video content. However, he did note that just a small number of people have access to the full-screen video feature test and that it is “not yet good.”
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