16000 accounts have been taken down by Facebook for posting fraudulent product reviews.
The CMA’s investigation into Facebook led to this decision.
As a result of these bogus reviews, unsuspecting customers were being duped.
Fake reviewers posted comments on the purchasing and selling processes.
Facebook has taken a big step and has erased nearly 16,000 accounts from the network. The accounts were suspended because they were being used to sell and buy phony product reviews.
The second time around, Britain’s competition watchdog interfered in this matter, the agency said.
Facebook has taken down 16,000 accounts for creating and reselling fake customer reviews.
Using new technology, Facebook has been able to identify and remove this type of paid content. As a result, users of multiple platforms would be protected from being duped by paid material.
Instagram and the CMA (Competition and Markets Authority) have also seen adjustments, as reported on Friday.
Sources on Facebook claim-
In order to remedy this issue, we’ve had lengthy discussions with the CMA.” Offering or exchanging phoney reviews is prohibited on our platforms, as is any other fraudulent or misleading behavior.
After the CMA urged other social media sites to keep an eye out for false promotions in early 2019, the procedure was put into place.
Innocent consumers are being misled by these bogus evaluations, which damage the credibility of social media as a powerful tool.
Fake reviews are steering people in the wrong direction in the burgeoning marketplace on these platforms, and this is a rising problem.
More and more people are purchasing goods and services online, and millions of us use internet reviews to help us make better decisions when we shop around.
Because of this, “false and deceptive reviews are extremely harmful,”
— Andrea Coscelli, CEO of the CMA
Antitrust worries are rife over the world for Facebook. Additionally, it is battling with its data-sharing methods, bogus news, and anti-Semitic rhetoric.
The CMA’s assault on Facebook comes at the same time as the United Kingdom is working to establish a dedicated digital markets unit within the regulatory authority to examine how to control digital platforms specifically.
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